Pink Gellac's mission is to make salon-quality gel nail polish accessible to everyone; for all ages (18+), backgrounds, sexual preferences and regardless of what gender you identify with. We have formulated a new brand impact mission in which we have set ourselves the goal of empowering and encouraging all individuals from minority groups to express themselves. We believe that by making self-expression accessible and celebrated, everyone has the opportunity to live an energetic, fulfilled and happy life, especially those who need it most. We have a Diversity, Equality and Inclusiveness policy for our employees and, for example, we consciously work with a diverse group of influencers who are ambassadors of our brand and, through the use of ‘user generated content’ and soon to be Product Detail Pages, we make sure that you can see how our colours look on different skin tones.